In 2020, we entered into a brand licensing agreement with Lee Cooper to create their footwear collection for men, women and children. Lee Cooper is a global denim brand with over 100 years of heritage and a loyal fan base worldwide.
As the original British denim brand, Lee Cooper’s journey began in a local factory in London’s East End. Founded in 1908 by Morris Cooper, the brand became established as a leading maker of workwear, providing uniforms for the British Troops in WW1 and WW2. By 1945, the brand had moved its focus from military wear to fashion and denim, and in turn captured more than 80% of the UK market in the 50s and 60s.
Now a revolutionary authentic denim brand in Europe, Lee Cooper became the go-to-denim label for legendary British rock’n’roll bands including The Rolling Stones. The brand’s era-defining aesthetic cemented Lee Cooper as a global name in the 70s, and by the 90s Lee Cooper’s global expansion had spread with new licensed markets in Eastern Europe, Asia and South America. Lee Cooper celebrated its 100th anniversary by dressing the British teams for the 2008 Beijing Olympics, and in 2010 the brand relocated its headquarters back to its roots in the East End of London.